Blog
What puts the A in an A Team? 10 key characteristics to consider.
As Colonel John ‘Hannibal’ Smith of the A-Team used to say: “I love it when a plan comes together”. Don’t we all? But so often it doesn’t (quite) or it’s two steps forward, one step back. Why? In the business world, most business leaders and investors will agree that...
A primary purpose for your business? Who cares?
You can’t go into a business meeting nowadays, particularly an investment pitch without hearing the mention of purpose, along with AI, blockchain, cryptocurrencies, VR and AR to name just a few. If you’d been away for a decade and had just arrived back, you’d probably...
Purpose power: Why mission-led brands are growing 50% faster than their rivals
The players, the sceptics, and why brands looking to put meaning behind the messaging must collaborate with audiences and pick their purpose accordingly… Once upon a time, the only thing people expected from brands was products and services they loved: Clothes that...
Why your business’s growth depends on digital agility
The metaphor increasingly used by tech pundits that “Data is the oil of the 21st Century and AI is the new electricity” conjures up a clever image of where we are heading on the tech superhighway. Yet whilst I’m excited about the acceleration of technology and many...
3 tips to prevent your business crashing on impact
I had a call from a young social entrepreneur last week who I'd given some advice to a year or so back. The call went something along these lines: “I’ve just won a major new contract which could transform the business but I’m worried I’m becoming overstretched. I...
So who thinks profit with purpose is a load of cobblers?
In a recent article in the Huffington Post titled 'Not all social investors are tree huggers (and vice versa)' I explained why I am a firm believer that you can do well by doing good and that businesses could grow more sustainably if they integrated purpose into their...
Why the BA crisis reminds us that purpose needs to be at the heart of every business
During May I was a speaker at the Beyond Good Business conference in London. A key thread of the discussion was that all businesses, particularly large corporates can benefit by making purpose integral to their mission. This is not some wishy washy “niche” tree hugger...