by Martin Leuw | Dec 31, 2017 | Uncategorised
You can’t go into a business meeting nowadays, particularly an investment pitch without hearing the mention of purpose, along with AI, blockchain, cryptocurrencies, VR and AR to name just a few. If you’d been away for a decade and had just arrived back, you’d probably...
by Michael Wylie-Harris | Dec 17, 2017 | Uncategorised
The players, the sceptics, and why brands looking to put meaning behind the messaging must collaborate with audiences and pick their purpose accordingly… Once upon a time, the only thing people expected from brands was products and services they loved: Clothes that...
