by Martin Leuw | Feb 27, 2018 | Uncategorised
As Colonel John ‘Hannibal’ Smith of the A-Team used to say: “I love it when a plan comes together”. Don’t we all? But so often it doesn’t (quite) or it’s two steps forward, one step back. Why? In the business world, most business leaders and investors will agree that...
by Martin Leuw | Dec 31, 2017 | Uncategorised
You can’t go into a business meeting nowadays, particularly an investment pitch without hearing the mention of purpose, along with AI, blockchain, cryptocurrencies, VR and AR to name just a few. If you’d been away for a decade and had just arrived back, you’d probably...
by Michael Wylie-Harris | Dec 17, 2017 | Uncategorised
The players, the sceptics, and why brands looking to put meaning behind the messaging must collaborate with audiences and pick their purpose accordingly… Once upon a time, the only thing people expected from brands was products and services they loved: Clothes that...
by Martin Leuw | Nov 20, 2017 | Uncategorised
The metaphor increasingly used by tech pundits that “Data is the oil of the 21st Century and AI is the new electricity” conjures up a clever image of where we are heading on the tech superhighway. Yet whilst I’m excited about the acceleration of technology and many...
by Martin Leuw | Aug 7, 2017 | Uncategorised
I had a call from a young social entrepreneur last week who I’d given some advice to a year or so back. The call went something along these lines: “I’ve just won a major new contract which could transform the business but I’m worried I’m becoming overstretched....
by Martin Leuw | Jun 19, 2017 | Uncategorised
In a recent article in the Huffington Post titled ‘Not all social investors are tree huggers (and vice versa)’ I explained why I am a firm believer that you can do well by doing good and that businesses could grow more sustainably if they integrated...
